Danielle Fleming
Danielle Fleming is the founder, CEO and olfactive "nose" behind Noteology a Boutique Perfumery and Custom Studio with its flagship location in the heart of downtown Scranton, PA. She is also the CEO of Olfactif a niche fragrance subscription box service and discovery platform.
Her fascination with the human psychological response to scent in her graduate work in psychology lead her to develop innovative companies and patented processes that blend research and passion to create a fragrance experience unlike any other on the market today.
Self-taught and formally trained in the US and Europe, Danielle has been studying the relationship between mind and scent and crafting scented products for 20+ years.
Danielle honed her craft at Firmenich, as a Senior Consumer Insights Analyst. In this role, Danielle managed consumer insight and research projects for Fortune 50 global clients as well as internal proactive fragrance development initiatives, concept integration, brand positioning and product launches.
Her experience, passion and dedication to scent and brand development has made her into an awarding winning leader in the global beauty industry where she has been the recipient of many awards, some include, Top 25 Women in Business, Woman Entrepreneur of the Year, Young Entrepreneur of the Year and Top 20 Under 40 Business Leaders. She has also received the United States Senate Award for Entrepreneurship and was named Top 20 People to Know in the Global Cosmetic Industry by GCI Magazine.
Her products have been sold to boutiques and spas nationwide and including Whole Foods, Hallmark stores, the Ritz Carlton, Marriott hotels and on QVC.
Danielle garnered a celebrity following when her products were selected to be included in the highly coveted Billboard Music Awards and Primetime Emmy swag bags and has been featured in Cosmopolitan and Elle, for her perfumery expertise.
In 2018, Ms. Fleming acquired Olfactif, a niche fragrance discovery platform that focuses on fragrance sampling via a subscription box for men and women. With Olfactif, Fleming showcases the talent of the niche perfume industry to fragrance newbies and scent aficionados as well as providing brand awareness and targeted marketing initiatives for these niche brands.
Ms. Fleming is involved in a number of community organizations, including TecBridge, Circle 200 and NAWBO and is a founding board member of the School of Business & Global Innovation at Marywood University.
She has obtained a B.A. in Psychology from Moravian College, a M.A. in Mental Health Counseling and a M.Ed. in Instructional Leadership from Marywood University. She holds 2 patents for her Custom Perfume Studio and resides in Dunmore, Pennsylvania with her husband Mark who co-owns the businesses with her.
