Seed Our Research and Smell the Flowers

As spring unfolds, the World Taste & Smell Association is delighted to announce the launch of a groundbreaking research project focused on exploring the nuanced spectrum of taste and smell. This initiative represents a vital step in our mission to illuminate the invisible and enhance the quality of life for millions worldwide.

In partnership with the MUSEUM OF FOOD AND DRINK (MOFAD), WTSA is honored to deepen our collaboration with esteemed scientists like Rachel Herz, Martha Bajec, Sandeepa Dey, and other new Advisors this year. Together, we are dedicated to celebrating the marvels of taste and smell, championing sensory innovations, and addressing critical gaps in healthspan while enhancing our understanding of taste and smell disorders within the human experience.

Join us in our Spring Campaign and support Phase I of this vital initiative, a public health survey to further our comprehension of the taste and smell spectrum. By supporting us through our fundraising partner, Flower Power Fundraising, you'll not only contribute to our research efforts but also take a moment to slow down, appreciate life's beauty, and spread joy to others; Your donation will cultivate a more mindful, empathetic world where everyone can relish the simple joys of taste and smell.

To contribute to this campaign, please visit our Flower Power Fundraising link. Alternatively, we would gratefully accept your tax-deductible donation directly via our registered Paypal Charity page.

 

 

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Research Reveals How We Perceive Bitter Taste

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