What is World Taste & Smell Day?
World Taste & Smell Day is a day of appreciation of our essential senses of taste and smell. It is a global day to celebrate all the ways taste and smell enhance our lives, to unite the community of people working in flavor and fragrance, and to raise awareness about taste and/or smell dysfunctions.
Why World Taste & Smell Day?
The idea for a global day was born during the pandemic, when millions of people worldwide experienced taste and/or smell loss due to Covid. Millions more people experience smell or taste challenges because of allergies, brain injury, genetics, chemical exposure, drug reactions, physical conditions, and diseases including other viruses, Parkinson’s, Alzheimer’s, Multiple Sclerosis, and Sjogren's. September 14th was established as World Taste and Smell Day with the goal to elevate and celebrate our senses of smell and taste.
In its first two years, World Taste & Smell Day has been celebrated worldwide with webcasts featuring luminaries in fragrance and flavor, an Exploratorium of all that is wondrous about these senses, and events in China, the Philippines, New York, Detroit, and Los Angeles.
There will be more than 25 events and activities worldwide on September 14th to celebrate taste and smell.
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To celebrate how taste and smell enrich our daily lives and contribute to our happiness, health, and well-being.
To foster empathy and support for individuals living without taste and smell, and advocate for increased awareness of the prevalence of taste and smell disorders and the need for greater understanding and support among the general public and medical community; To challenge stereotypes, break down barriers, and create more inclusive taste and smell experiences for everyone, including those with temporarily compromised senses or age-related changes.
To serve as a digital platform and gathering place for content, activities, and initiatives that deepen our understanding and appreciation of these essential senses and recognize the discoveries and innovations that expand our sensory horizons.
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Together, we envision a future where taste and smell are widely recognized as critically important to our lives, and where:
The general public acknowledges the significance of taste and smell to our overall happiness, health, and well-being.
There is widespread awareness of the prevalence of taste and smell disorders, and individuals living with compromised taste and smell are treated with understanding and support by the general public and medical community.
Discoveries and innovations that enhance our appreciation and understanding of these senses are celebrated and embraced.
Help us build a global community.
The World Taste & Smell Association is continuously seeking volunteers, sponsors, and partners to collaborate with us for local, digital, and regional events as we aim to further our mission. We invite you to connect with us and discover the numerous opportunities available for your involvement. Together, we can make a difference!
